Yo-Mageu is a blend of yoghurt and traditional mageu that combines tropical fruity flavours with dairy and maize to create a satisfying and nutritious drink.
Packed with 13 vitamins, the 1kg Yo-Mageu is a natural energy drink that delivers all the digestive health benefits of a true yoghurt as defined by the Department of Agriculture, Forestry and Fishing (DAFF). The blend of yoghurt and flavoured mageu delivers exceptional taste and satisfies hunger at once.
The introduction of typical yoghurt flavours into the mageu space opens opportunities for new markets that are familiar with drinking yoghurts, thus presenting interesting opportunities to shake things up on shelf. The product is ideal for consumers who are looking for value-for-money restorative drinks at an affordable price.
The distinctive packaging is a crowd pleaser, especially for traditional markets and it is ideally cross merchandised with mageu on shelf. It is being launched in 1kg ready-to-drink (RTD) bottles in three flavours; strawberry, pineapple and banana.
The product is an extension of the range for Sundale Dairy who supplies national chains like SPAR, Checkers, Shoprite, OK stores, independent wholesalers and spazas. Contact Alan or Ben on firstname.lastname@example.org.